BlockBack Tuesday #007

Weekly we propose videos from the Blockchain Zoo youtube archive!
This week video is: Reducing Plastic Pollution with Blockchain | Russel Maier

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The plastic pollution study by National Geographic reveals that an estimated 18 billion plastic waste enters the world’s ocean from coastal regions each year. Not only that plastic pollution is dangerous to animals and the environment but also to human health because the plastic disintegrating into smaller pieces, i.e., “microplastic”, can easily be absorbed by any small-sized animals such as fish. In the 8th episode of Blockchain Beyond Hype, we invited Russell Maier, Founder of Global Ecobrick Alliance ( to discuss his ecobricking movement and how he uses blockchain to solve plastic pollution and turn plastic waste into reusable building blocks.

[00:45] Russell’s background
[01:06] Blockchain, Ecobrick, and Sustainability
[03:30] Earth Enterprise
[04:18] Ecobrick
[05:10] Fitting blockchain with Ecobrick
[09:33] Ecobrick as a building material
[10:43] Developing GoBrik app platform
[12:07] GoBrik’s Proof of Work
[13:27] Why blockchain?
[15:33] Brikcoins
[17:49] How do you envision blockchain changing the world
[19:53] How blockchain solution will evolve

Read the full interview here:

Blockchain Beyond Hype is a series of interviews with blockchain experts and technology professionals from all across the globe about blockchain projects, challenges, innovations, and the future of blockchain within the blockchain jungle!

  • Russell Maier, Founder at Global Ecobrick Alliance
    Aside from a Founder of Global Ecobrick Alliance, Russell is both a philosopher by education and change maker by profession. For over a decade, Russell has been working on projects which are changing the world for the better. Solar energy, waste management and now it’s time for Blockchain and using this technology for diminishing plastic usage.
  • Laksmini Wiyantini, BBH Host at Blockchain Zoo
    Laksmini has been interested in the blockchain technology since she moved from the US back to Indonesia. Her curiosity and vast knowledge of the disruptive technology brought her to Blockchain Zoo where she became the host of our interview series.

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