Weekly we propose videos from Blockchain Zoo youtube archive!
This week video is: Product Design & Branding for Blockchain Technologies | Dennis Roelofsen | BBH#18
Blockchain technology represents an incredible technological breakthrough. However, to get blockchain in the hands of the masses, we need to focus on human-centric design thinking. Join us for another Blockchain Beyond Hype interview where we dive into design thinking for the blockchain space. Our guest is Dennis Roelofsen, Founder & Strategy Director at Yura Agency.
Read the full interview here: http://bit.ly/bcbranding
We explored current blockchain design challenges preventing mass adoption and some ways to overcome these challenges. We discussed topics such as how to create an innovative brand, how to integrate a more human-centric design, explored design thinking methodologies that Dennis leverages, and covered strategies to improve a brand’s position in the market!
Blockchain Beyond Hype is a series of interviews with blockchain experts and technology professionals from all across the globe about blockchain projects, challenges, innovations and the future of blockchain within the blockchain jungle!
- Dennis Roelofsen, Founder & Strategy Director at Yura Agency
Dennis is running a creative digital agency Yura dedicated to building brands in innovation and technology. He is driving business results through the combination of creativity, strategy, and technology. Because every brand is a digital brand. Dennis works with startups, STOs and ICOs, blockchain, and tech-driven companies.