BlockBack Tuesday #073

Weekly we propose videos from Blockchain Zoo youtube archive!
This week video is: Product Design & Branding for Blockchain Technologies | Dennis Roelofsen | BBH#18

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Blockchain technology represents an incredible technological breakthrough. However, to get blockchain in the hands of the masses, we need to focus on human-centric design thinking. Join us for another Blockchain Beyond Hype interview where we dive into design thinking for the blockchain space. Our guest is Dennis Roelofsen, Founder & Strategy Director at Yura Agency.

Read the full interview here:

We explored current blockchain design challenges preventing mass adoption and some ways to overcome these challenges. We discussed topics such as how to create an innovative brand, how to integrate a more human-centric design, explored design thinking methodologies that Dennis leverages, and covered strategies to improve a brand’s position in the market!

Blockchain Beyond Hype is a series of interviews with blockchain experts and technology professionals from all across the globe about blockchain projects, challenges, innovations and the future of blockchain within the blockchain jungle!

BBH Guest

  • Dennis Roelofsen, Founder & Strategy Director at Yura Agency
    Dennis is running a creative digital agency Yura dedicated to building brands in innovation and technology. He is driving business results through the combination of creativity, strategy, and technology. Because every brand is a digital brand. Dennis works with startups, STOs and ICOs, blockchain, and tech-driven companies.

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